With companies scrutinizing every marketing dollar, the extra value of good media coverage can help strengthen their trade show budgets. In our March newsletter, we talked about smart practices for drawing in the media before the show. Of course, what you do during and after the show are just as important.
Good media coverage multiplies the marketing efforts of any company, can give them exposure that only the largest companies can afford and keep them exhibiting year after year. On 3/4/11, the IAEE Southwest Chapter held a panel discussion with staff from NAMM (National Association of Music Merchants, 90,000 attendees in 2011), their communications firm The Lippin Group, and a veteran videographer / producer. Here are some of their tips for successfully courting the media and delivering valuable exposure for exhibitors.